April 16, 2024

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Tropicana launches two new juice flavours

Tropicana launches two new juice flavours

Strawberry & Banana is a not-from-focus juice blend of apple, strawberry, banana and blueberry. Made as a breakfast juice, the flavour will be a part of Tropicana’s traditional fruit juice vary and will be available in a assortment of size formats together with 1.7-litre (RRP £4.40), 1.35-litre (RRP £3.80) and 850ml (RRP £2.75).

Pineapple & Pink Guava Crush will sign up for Tropicana’s Sensations assortment, which the model hopes will cater to “rest of the day” times outdoors of breakfast. The juice is a blend of apples, pineapple and pink guava and comes in an 850ml bottle with an RRP of £2.75. Tropicana mentioned the Pineapple & Pink Guava juice can also be relished as a mocktail, “a expansion product category in 2023.”

Accessible to trade at the stop of February 2023, the twin product or service launch will be supported by a cross-channel promoting strategy throughout digital and shopper advertising and marketing.

The packaging of the new products and solutions are labelled as carbon neutral and recyclable, and emphasize the juices’ hero fruit ingredients as very well as their wellbeing benefits.

Caroline Wilding, head of promoting, Juices United kingdom at Tropicana Makes Team, claimed: “Tropicana is fully commited to creating mouth watering fruit juices that can be enjoyed from breakfast by way of to supper, and these new additions are a testomony to that.

“Strawberry & Banana is a household favorite flavour mix that will preserve everyone happy in the course of the morning breakfast rush, while Pineapple & Pink Guava Crush extends our positioning as a go-to for relaxation of the working day situations with its mocktail-motivated fruit blend.

“In 2023, we are continuing our partnership with Much too Fantastic To Go, giving customers a little nudge to assist the earth by reducing their foods squander while also preserving a very little funds for on their own.”