The Power of Public Relations for your Fashion Brand

The Importance of PR

Public Relations does a lot of heavy lifting for a brand in terms of brand awareness and customer connection. A good PR strategy:

• Cultivates & maintains important relationships
• Keeps you on top of cultural relevance
• Applies cultural relevance to products
• Is fully time consuming
• Requires existing long-term relationships

PR Agencies

Working with professional PR agents can be an excellent investment of resources as a good agent can shortcut access to important people and quickly increase your social proof. When you are looking to hire a PR agent, though, make sure they not only have a good track record and existing relationships but are also familiar with your business niche and size. Ask yourself?

• Where have their clients received press?
• What channels are they considering for you?
• Make sure their arena aligns with your niche and strategy
• Has the PR agent worked with businesses of your sizeSmall startups and large corporations are very different worlds
• Do they have proven success?
• Do you have a referral or intorduction to them? That often means they are tried and true agents

When you begin working with an agent, set up clear expectations and have discussions around:

• Ideal publications
• Ideal events
• Targets
• Ideate with them
• Local markets v. national reach
• Global reach for international pitching

Whenever you’re ready to integrate a PR strategy, make sure you vet the agencies well and look for three key things: their relationships, the connection they have to your brand and authenticity in every aspect.