December 5, 2023

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The 5 Newest Skin Care Fads to Avoid

The 5 Newest Skin Care Fads to Avoid

Wendy Ouriel

Skin doesn’t change, the skin you have today is the same skin that someone had 5,000 years ago. Its cellular makeup is the same, its physical qualities are the same, and its needs are the same. 

The only thing that changes with time are trends. Fashion changes every year to keep the industry relevant and to keep up with the times. The skin care industry needs to stay relevant too, and because most skin care doesn’t work, skin care fads exist to sell products.

Skin doesn’t need to keep up with the times and there is no trend that fits with skin. And any trend that does occur is just a fad. Fads are transient and a product of marketing, so it isn’t something your skin needs, despite what advertisements say. 

I receive a lot of requests for interviews on what skin care regimen should be done for “winter skin”, or skin for people who have anxiety, or skin care for people who work a night shift, etc. And I have to turn down those kinds of interviews because they don’t make sense to me and I find them to be irresponsible. It is irresponsible to create these false views that there are a million different skin types and that for every lifestyle, situation or circumstance there is a skin type, or a skin need or a skin problem. It just isn’t true and I am not going to participate in that lie so a publication can sell another story and push a useless product. 

At the end of the day, skin is skin, and what you need for your best skin regardless of its starting point is the same: healthy, natural and minimal skin care done every day, and avoiding the skin care fads, trends and bogus products.

The below are the 5 newest skin care fads to avoid


1. Probiotic Skin Care

Skin needs a healthy microbiome to prevent bacterial, viral and fungal pathogenic infection. Your body does this on its own, and its power is preserved by using healthy natural skin care and avoiding damaging skin care and skin care treatments.

When you introduce bacteria into the skin in the form of probiotic skin care, you are, first, making the assumption that this kind of bacteria can be fought by the skin and second making the assumption that this is necessary for skin health. Both assumptions are false, and it is not something your body needs.

Your skin microbiome does not need “practice” by introducing bacteria-infected skin care. Your skin microbiome gets enough of a workout by the daily exposure of bacteria and other pathogens by just being exposed to nature. It does not need anymore, and by introducing more than what it is used to, you are just using up more bodily resources than what your skin can handle, leading to the breakdown of skin.

The result of using probiotic skin care also makes the assumption that the companies that are manufacturing this product are doing so in a safe and controlled way. I have no doubt that the companies who produce these products have no idea what they’re doing. And this is perhaps why so many have gone out of business within a few years of operation. 

To have a healthy microbiome, I recommend just maintaining the OUMERE regimen of No. 9, plus the serums and cleanser, and eating a healthy diet that contains probiotics naturally (not in supplement form). 


2. Vitamin B

Vitamins in skin care do not work to benefit the skin. The skin is not an alternative stomach for the body, therefore applying a vitamin such as vitamin C to the skin is not akin to eating an orange. You can’t rub an orange on your face and obtain the calories, so why does everyone think that applying vitamins to their skin care regimen act in that way? I think it is an example of if you’re told a lie, no matter how ridiculous, often enough by enough sources it becomes assumed as fact.

I have written previously about how vitamin C in skin care is the reason for the uptick in acne and skin disease in recent years, but the newest fad is vitamin B in skin care.

Your body cannot digest vitamins through the skin, metabolize them, and have the same biological effects as if you were to eat them. But what can happen is the vitamins go into your bloodstream and cause problems. When you force your body to go beyond normal protocol that it was evolutionarily engineered to do , things go awry.

Research on vitamin B has found that vitamin B3, vitamin B9 (folate) and vitamin B12 can cause lung cancer, brain cancer and metastasis of cancer to the brain. 

When vitamins are used in skin care, they are often used with other ingredients such as alcohols, flower extracts and fragrance/essential oils. All of these ingredients open up the skin by breaking the skin cells down, which opens a direct route to the bloodstream. When that route to the bloodstream is open, these vitamins go in, and cause the problems the research has cited.

Vitamin B is a necessary dietary vitamin, and it is one you get from food, not from skin care and not from supplements. When you have a balanced, healthy diet, there is no need to supplement your diet with added pills or unnecessary skin care fad products. 

3. Skin cycling or “skin rest”

The idea of giving your skin a rest is another trend I do not understand. I never needed to take a rest from healthy eating or exercising (with the exception of injury), so why are we being told we need to take a rest from skin care?

I believe the reason for this fad is from someone not understanding their observations. If you are involved in a bad skin care routine such as one involving retinols, peels, fragrant creams, etc, and you stop or “rest” for a few days, your skin is going to look better because your body is recovering. I believe this observation had led people to believe that the rest helped them, but their udnerstanding is wrong. The rest helped because you stopped doing something bad, but the rest would not have been needed if you were doing the right skin care regimen.

If you’re doing a proper skin care regimen and you stop for a while, your skin is beginning to decay, and when you pick back up, your skin is starting to recover because it is being treated well again. The rest didn’t benefit your skin, it started to ruin it and setback all the healthy work you were doing. 

If you’re skin care routine is a proper one, that is benefitting your skin every day, then it needs to be done every day and a rest is not needed any  more than a rest is needed from eating healthy, or involving your body in healthy activity.

4. Seasonal Skin Care

Despite the temperature, your skin does not need a new skin care regimen and it doesn’t need new products. Instead of going on a shopping trip, just apply more or less of your current products to help your skin during temperature changes. 

For example, during the winter, some people experience more dryness. For OUMERE customers who experience dry skin in the winter, I just recommend using more UV-R and Serum Bioluminelle. 

5. Skin care steamers

Skin care tools are a common fad, and the tools are often targeted to help the skin care “penetrate” into the skin more efficiently. The skin can only absorb so much, and what dictates its absorption are your genetics. A tool cannot help absorption because a tool cannot alter the laws of biology.Tools can either do nothing or harm your skin in this regard.

Skin steamers are one fad to be avoided because they do not help products penetrate the skin and their function harms the body. Firstly, steam breaks the skin down, causes redness and inflammation. The results include premature wrinkling, worsening of rosacea, dryness and future skin sagging. They can also disrupt the biome in your skin causing disease such as acne. 


In conclusion, it is best to avoid the fads because they do not work. Your best bet is always just daily healthy skin care in a minimalist routine. 







Fanidi, A., Carreras‐Torres, R., Larose, T. L., Yuan, J. M., Stevens, V. L., Weinstein, S. J., … & LC3 consortium and the TRICL consortium. (2019). Is high vitamin B12 status a cause of lung cancer?. International journal of cancer145(6), 1499-1503.

Lacombe, V., Chabrun, F., Lacout, C., Ghali, A., Capitain, O., Patsouris, A., … & Urbanski, G. (2021). Persistent elevation of plasma vitamin B12 is strongly associated with solid cancer. Scientific reports11(1), 1-7.

Maric, T., Bazhin, A., Khodakivskyi, P., Mikhaylov, G., Solodnikova, E., Yevtodiyenko, A., … & Goun, E. (2022). A bioluminescent-based probe for in vivo non-invasive monitoring of nicotinamide riboside uptake reveals a link between metastasis and NAD+ metabolism. Biosensors and Bioelectronics, 114826.