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Strava buys Fatmap for its 3D outdoor maps

Strava buys Fatmap for its 3D outdoor maps

Strava routes are about to get three-dimensional. The preferred health social network introduced nowadays that it is acquired Fatmap, a mobile application recognized for its 3D maps for outdoor sports like hiking, trail working, skiing, and mountain biking.

“Fatmap tech will electrical power Strava maps for both equally free of charge users and subscribers,” Strava spokesperson Brian Bell advised The Verge, noting that subscribers will get much more maps, discovery, and route preparing functions. It is very likely that’s to supply further worth to quality membership, in particular considering the fact that several Strava people were set off by a recent value hike. As for when the Fatmap integration will go reside, Bell claims that the corporation is aiming for the center of the 12 months.

Render of a 3D Alpine ski map showing various points of interest within the Strava app.

A mockup of what Fatmap maps will appear like inside the Strava app.
Graphic: Strava

Strava did not disclose the conditions of the deal, but according to TechCrunch, Fatmap has about 1.6 million registered users and has raised about $30 million in funding. As soon as the integration is completed, Strava buyers will be able to see Fatmap’s higher-resolution 3D maps devoid of leaving the Strava app. TechCrunch also reports that Strava is doing work on a one signal-on integration so that subscribers can entry all of Fatmap’s characteristics working with their Strava logins. For now, people can join their Strava and Fatmap accounts to immediately sync functions — which is ordinarily how Strava’s third-celebration integrations function.

This is not the to start with time Strava’s performed this, either. Very last year, it acquired Get well Athletics, an application that focuses on prehab and harm avoidance. Strava customers can watch Get better Athletics stretches in the app, or alternatively, they can use their Strava qualifications to log into the Recover Athletics app.

Even though Strava is most well known among the cyclists and runners, the application has recently taken pains to broaden its get to by which includes new exercise forms like racquet sporting activities, pilates, and HIIT. The Fatmap acquisition can also be viewed as a bid to develop Strava’s reach to skiers, hikers, and other types of outdoor adventurers.

Update, Jan 24, 2023, 12:35 PM: Current to replicate new Strava spokesperson attribution