Selfridges new period launches throughout all retailers with a focus on aiding shoppers rejoice specific times, significant or small. In 2023 this is introduced to everyday living via the lens of 2D artistry.
Unveiling all-new window shows and sudden visible pleasures in its actual physical and digital spaces, ‘Selfridges Celebrates‘ is Selfridges playful consider on how to shop and approach for the times in everyday living that phone for joyful celebration. All calendar year spherical, buyers can locate considerate gifting strategies and experiences, sustainable answers and obtainable treats, all with a Selfridges 2D twist.
In a earth flooded with hyper-link and the multi-sensory, 2D illustration is acquiring a minute in the highlight across all Selfridges categories. Four gifted feminine artists and illustrators Angela Kirkwood, Paulina Almira, Brindha Kumar and Lena Yokoyama have been commissioned to interpret special Selfridges places from Dolly’s Cafe to the Skate Bowl and The Psychic Sisters, to change 29 iconic windows across Selfridges London, Manchester, and Birmingham retailers, with a collection of mood-lifting, two-dimensional installations. Angela’s joyful drawings and cheeky figures will also mark every of this year’s calendar celebrations at Selfridges.
A special commission by John Booth in Selfridges flagship Oxford Avenue windows on the corners of Oxford Street and Orchard Road invitations clients to examine playful interpretations of what celebration usually means to them.
Buyers will also be equipped to shop exclusive 2D inspired collaborations and drops uncovered throughout the yr, from special edition Selfridges Selection treats showcasing colourful patterns by Angela Kirkwood, to playful homeware, cards and trinkets by David Shrigley, Reselfridges classic vogue edits motivated by 2D artistry and a entire host of Selfridges Celebrates eventing.
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