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Campaign Tech Awards 2023: shortlists revealed

Campaign Tech Awards 2023: shortlists revealed

The shortlists for this year’s Campaign Tech Awards, held at the Hilton London Bankside on Tuesday 6 June, have been introduced.

EssenceMediacom and MG OMD guide the nominations, with 9 and eight shortlisted entries respectively.

Sponsored by worldwide unbiased out-of-residence media company and engineering expert services firm Talon, the awards presentation and lunch will showcase innovation and creation from the greatest tech providers operating all around the British isles.

Groups involve Most effective Use of AI, Greatest Use of Experiential Tech, Very best Use of Compensated Social, Most effective Audience Engagement and Built-in Campaign of the Calendar year.

The event is not just a celebration of the sector’s fantastic and very good, it is also the ideal possibility to community with peers and a range of critical persons doing work at the slicing-edge of present-day know-how.

“We’re passionate about tech at Talon and our best-in-course proprietary technological innovation platforms have accelerated electronic solutions in OOH,” says Talon group chief executive officer Barry Cupples. 

“The Marketing campaign Tech Awards are the ideal way for corporations who share that enthusiasm to showcase the unbelievable perform they have achieved in the very last 12 months – we are delighted to be the headline sponsors.

“The quality and breadth of operate on screen in this shortlist exemplifies why this is 1 of the most thrilling sectors in our field. I can’t wait to see who wins on 6 June!”

Anna-Louise Gladwell, controlling director of AnalogFolk, has been named as chair of judges, heading a crew of 13.

Additional data, including how to reserve your place at this year’s celebration, can be uncovered right here.

In this article are the shortlists in comprehensive:

Finest Viewers Engagement
Perion, for UNICEF Usa partnership with Perion
EssenceMediacom United kingdom, for Universal: Aspiration Massive Goals with Sing 2

Talon, for applying out of house tech to generate moms and dads instore and on the internet for Schuh
UM, for Amex ‘Summer Drop’

Most effective Use of AI
Adthos, for building a new frontier in audio marketing applying artificial voice
RTB Property, for RB House’s deep understanding drives Mercedes-Benz advertising
Acceleration, for utilizing ChatGPT to automate Universal’s info processing responsibilities
PHD Intercontinental Ltd MMP, for Multi Brand name Activation
RAPP, for Foundry
Xaxis, for Visibility for genuine – Xaxis, The&Partnership, Acceleration & Toyota

Ideal Use of Innovative Personalisation
Goodstuff, for How The AA shipped a refreshed feeling of flexibility with Ozone
Creativity, for Visa Masters of Movement

Finest Use of Information, sponsored by Ada, by Talon
Bruketa&Zinic&Gray, for AI Stress Meter
Acceleration, for Shell’s Go Well – Here For You 2022 marketing campaign
Goodstuff, for Serious Individuals, True Tales – Rural Spots at Risk
Merkle British isles 1 Ltd, for Revamp to proactive personalisation automation leads to field very first outcomes
MG OMD, for Managing Capacity on LNER with 1PD
Permutive, for Permutive & Penske Media: Driving benefit for advertisers with first-party details
RAPP, for KFC Rewards Arcade
Xaxis, for Creating Race For Life Unmissable, GroupM Nexus, EssenceMediacom, and Choreograph, for Most cancers Investigate Uk

Best Use of Experiential Tech, sponsored by Grand Visual, Component of Talon
Accenture Track, for Dwell Stream
EssenceMediacom United kingdom, for Subway: Make Your Have Footlong
Imagination, for Visa Masters of Movement
Infillion, for Sonic Key: Enter the Shatterverse
Mediahub, for Python Focus Optimiser
Merkle Uk One Ltd, for Revamp to proactive personalisation automation leads to market initially benefits
MG OMD, for The launch of Nissan ARIYA – Nissan Electrified Labs: the Metaverse

Greatest Use of Experimental Tech, sponsored by Grand Visual, Portion of Talon
MG OMD, for the start of Nissan ARIYA – Nissan Electrified Labs the Metaverse
SharpEnd, for How Boots revolutionised discreet patient engagement with IoT-enabled related packaging
Talon, for Driving footfall for Hollywood Bowl and Puttstars utilizing experimental Out of Residence tech
WongDoody, an Infosys Firm, for The Fiscal Moments Weather Video game
Wunderman Thompson Zrt., for La Galaxia De Red Bull Batalla

Finest Use of Insight
Accenture Track, for Dwell Stream
PwC, for ISBA & PwC Programmatic Examine II
RAPP, for KFC Benefits Arcade
Storycatchers, for Hacking ‘Skip ad’ features to save life

Finest use of compensated search
EssenceMediacom United kingdom, for Boots: Omnichannel Bid Optimisation
MG OMD, for Get into Teaching
OMD British isles, for Barclays Home Coverage

Greatest use of compensated social
MG OMD, for Get the Leap
OMD Uk, for Hollyoaks ‘Long Wander Home’

Very best Use of Tech in out-of-residence, sponsored by Talon
Accenture Tune, for Dwell Stream
EssenceMediacom British isles, for Subway: Make Your Have Footlong
EssenceMediacom Uk, for Lumo: Treatment Your Flight Disgrace
RAPP, for Samsung Galaxy Enjoy4 United kingdom start
VIOOH & Sightline (Kinetic), for Breaking Information Stories with Times Radio and programmatic DOOH

Integrated Marketing campaign of the Calendar year
EssenceMediacom Uk, for Common: Dream Large Desires with Sing 2
MG OMD, for Ample – Violence In opposition to Females and Girls
OMD United kingdom, for Derry Girls x Smash Hits
Tug Company, for Milk & Far more – Earning Electronic Perform More challenging with Data Insights

Place-dependent or Proximity Advertising Marketing campaign of the Yr, sponsored by Talon Worldwide, Component of Talon
Accenture Music, for Stay Stream
AdMaxim, for AdMaxim x Carat x Pizza Hut Winter Footfall Campaign
EssenceMediacom British isles, for Lumo: Cure Your Flight Disgrace
RAPP, for Samsung Galaxy Watch4 Uk start
Talon, for How a locale-based OOH campaign obtained “Busy Inspiration Seekers” to rethink John Lewis

Most Helpful Use of Programmatic Media, sponsored by Atlas, by Talon
EssenceMediacom Uk, for Lumo: Cure Your Flight Disgrace
Hawk, for Rail Delivery Group: Cross channel countrywide restoration marketing campaign
Mediahub, for Python Attention Optimiser
PHD Global Ltd, for MMP – Multi Manufacturer Activation

Begin-up of the 12 months
AnalogFolk Team, for With Robots
Liberty Hive, for Tech Fulfills Talent

Tech as Component of a Campaign: Retail
EssenceMediacom United kingdom, for Subway: Make Your Personal Footlong
Finecast, for SodaStream: thrust for improved
Goodstuff, for In which Science and Magic Meet up with
MG OMD, for Generating Change that Issues with SpecsTech

VIOOH & Sightline (Kinetic), for M&S and Goodmove: tailoring a programmatic DOOH media initial

Tech Variety Advocate of the Calendar year
Lumina, Marie Hattar

Tech for Very good
BBD Excellent Storm, for Ukraine Welcome Text
Fantastic-Loop, for Decarbonising Digital Advertising and marketing
MG OMD, for Every Head Issues
OMD Uk, for Hollyoaks ‘Long Stroll Home’
Storycatchers, for Hacking ‘Skip ad’ operation to conserve life
Wavemaker United kingdom, for Fulfill your AI Breastfeeding Pal
WongDoody, an Infosys Business, for The Money Instances Local climate Recreation

Verify out the winners from previous year’s Campaign Tech Awards here