Accel backs Appbrew as it drives retention and conversion

Accel backs Appbrew with $2m as the cell application platform succeeds in encouraging ecommerce firms make applications rapidly to engage their shoppers, increase retention and generate income. 

Much more than 66% of Shopify orders ended up put by using mobile equipment and on the web sellers with a cell application are 3 situations far more possible to deliver a sale. Encouraging retailers profit from these tailwinds, mobile app platform Appbrew is right now asserting a $2m seed funding led by Accel with participation from Riverside Ventures and well known angels to scale their application-constructing platform. Appbrew is promising an unrivalled cell browsing knowledge for clients as a result of their pretty own native app.

Appbrew is a no-code ecommerce cell application system that allows any ecommerce brand name to speedily develop native mobile apps for iOS and Android cell units. This replaces the present unsure, unreliable and costly implies of using third get-togethers or making tech sources. Appbrew prioritizes offering independence and handle to its consumers with a drag-and-drop interface that empowers brands to produce and iterate their applications in a self-serve way. 

Appbrew also supports an unrestricted number of custom internet pages & entire structure customization. This enables apps to serve as reliable manufacturer extensions. All of these features emphasize a creative and natural tactic to application improvement. It discourages frameworks and unwanted restrictions.

Released in 2022, mobile applications made by using Appbrew give a accurate extension of the on the web sellers web site retaining brand name identification and consumer journey circulation. The Appbrew system features constant UX across the website keep and the app by supporting 3rd-get together integrations. It also generates app-specific promotions (discount rates and features) on their on-line shops for transactions done through the application which stimulate greater conversions. 

Appbrew founders Abhijeet Singh (CEO), Mayank Agarwal (CTO) and Sharat Chandra (CPO) have a extended and deep track record in building ecommerce tech stacks for Fortune 500 firms and hyper-advancement startups at Walmart, United Wellbeing Group, Samsung, and Zopsmart, Zupee, Udaan and Otipy.com, 

In placing up Appbrew, the staff interviewed 150 DTC founders, CMOs and their progress qualified prospects and uncovered that they are beating their customer retention and conversion-to-gross sales prices using cell apps. The reported conversion was up 3x and the common order price amplified up to 50% via apps vs mobile site. With these learnings, Appbrew is solving cellular applications capabilities for all ecommerce manufacturers. 

Abhijeet Singh, CEO and Co-Founder at Appbrew, commented: “With the increase of mobile commerce and the shift to digital buying, purchasing applications have come to be a aspect of consumers’ everyday life. Appbrew empowers direct-to-shopper marketing and advertising teams to conveniently develop configurable indigenous cell applications to attain larger conversion and retention. With Appbrew, ecommerce brand names can supercharge their content material, commerce and local community to push conversion, retention, and growth.” 

Smartphones contributed extra than 74% of retail targeted traffic in Q’4 2022. “This statistic need to persuade any ecommerce small business operator to start out imagining about a mobile app. Or else, they might overlook a prime chance to capitalize on on the net buyers who use their cell equipment to make purchases” added Abhijeet Singh. 

Pratik Agarwal, Principal at Accel commented: “Excited to partner with Appbrew, as they support manufacturers in setting up stronger connections with their valued shoppers. In the current environment of highly-priced efficiency internet marketing, Appbrew increases manufacturer profitability by improving upon conversion charges and retaining faithful clients. Their emphasis on enhancing cell shopping experience piqued our fascination, and we are happy to be section of their mission.”

Alex Pattis, Typical Partner at  Riverside Ventures added: “We’re very enthusiastic to have fulfilled and invested in Appbrew at this phase. With so considerably commerce done on mobile, it is critical to allow for makes to provide an exceptional shopping encounter. It’s excellent to see appbrew presently making it easier for DTC manufacturers to scale through their no-code cell app system. Abhijeet’s comprehension of the trouble and history in scaling firms certainly bought us psyched to lover at this stage.”

About Appbrew

Appbrew is a headless no-code platform that permits international makes to build and scale higher-conversion-fee mobile applications. Appbrew is venture backed by Accel (Backers of Shopify, Klaviyo, and so on) and Riverside Enterprise (Backers of Bonobos, Eight Snooze, Slack, DocuSign, etcetera). For much more data be sure to visit  https://appbrew.tech/ or adhere to via LinkedIn and Twitter.